Marks and
Spencer made this advert in 1967. It was printed in their magazine showing
spring and summer fashion. "St Michael SPREADS ITS WINGS" is what the
advert says with the following image of a model spreading her wings. To
maintain the company´s relevance to it´s audience at that time they chose to
front Twiggy, THE fashion icon of the 60´s in their advert. M&S released
this at a time where their clothes could appeal to the younger generation
during “the summer of love” in 1967. By knowing that we can then look at the ad
with a different understanding. The text and image in the ad could have been
used as a reference or appeal to the hippie movement that blossomed that
summer. This advert would probably not be relevant today because meaning change
overtime. This was created in a time with different cultural influences and
values than today.
Rebecca Agnihotri
OUCA401
