These two adverts by the fashion brand United Colors Of Benetton is two good examples of creating adverts with a strong meaning and works for globally. I wanted to publish them here on my blog as examples on how you can make strong visuals work for an international target audience. This relates back to the creative brief.
The meaning behind these ads might not be as understandable today due to their context. They only had impact in the time they where made. The one with the baby was created during the Gulf war (1990 - 1991), and the second one shows a man dying of Aids that was the number one cause of death for us men 25- 44 in 1992. These was huge social issues and happenings that the majority of people knew of and by "commenting" on these real life events showed that the brand was socially conscious.
Both the ads show something that can be understood by everyone. Everyone is born and will have an encounter with death or someone close dying.
Created by: Creative Director Oliver Toscani
OUCA401
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