Model: Eva Herzigova
I wanted to use this as considered research for my essay as it touches on feminism and beauty in the 1990´s. I thought this would be relevant for my chosen topic on notions of beauty and class in advertising. The ad was not made to degrade women, but empower them. The model is portrayed as a woman that is knowingly playing with her sexuality, not becoming a sexualised object.
"My Wonderbra campaign empowered women. It didn´t degrade them like some said or say. It was controversial at the time, sure - but it made waves and you can see its influence still today. It was one of the most successful advertising campaigns in history and i am so proud to be a part of it." - Eva Herzigova
http://www.standard.co.uk/news/world/eva-herzigova-wonderbra-ad-empowered-women-9875267.html
No comments:
Post a Comment